Originally Posted by Morello
This is a big subject that's not about marketing, but audience and cohesion.
For example, Shaco is a cool champion in LoL - evil Joker with a playstyle that lets you troll and screw with people. I love Shaco and think he's a good character type for LoL.
Now, put Shaco in the Warhammer 40K universe. Something that was cool turns into a joke that extremely few 40K players would find exciting and interesting. Harlequins, on the other hand, are the way to deliver a similar high-level theme in a way that makes sense in their universe and style.
Similarly, if you put crushingly depressing and dirty characters in LoL, they easily seem out of place and jarring. Replusive is also just that - repulsive. Looking at something that most people's eyes want to look away from doesn't make for a compelling experience for most players. Nurgle is cool, but hell if I want to stare at a Great Unclean One for 100s of games :P
Personally, I don't care if it's different for the sake of different, I care there's variety and cohesion, and that stuff is considered cool or interesting by the people who play League.
But the good kind of variety is also being killed off. I think Pulsefire Ezreal is the one legendary skin as of late that falls outside the purview of grimdark legendary skins. Blood Lord Vladimir, Gatekeeper Galio, it's turning really fun or tongue-in-cheek champions (Vlad is based on puns and vampire stereotypes, for god's sake) into dark edgy blood death satan monsters. It's completely ruining their character nature. I'm going to be seriously PISSED if, when it becomes my main's turn to get a legendary skin, I get Hellhound Blood Death Nasus, or Vengeful Spite Killing Lee Sin. It really, really sucks that fun, imaginitive skins like Pulsefire Ezreal are becoming incredibly few and far between, and that the tongue-in-cheek skins like Bunnygirl Riven literally require thousands of pledges of "yes I will buy this" before it gets made. Know what's awesome? Chief Justice Trundle. Know what's not awesome? That it will never be made because A) Trundle isn't popular and B) Because even if he was popular, seething revenge massacre Trundle would sell better. I'm tired of every skin being blatantly catered to baby's first fantasy experience. Irelia, the very champion you said in another thread was very non-sexualized, got a skin this patch where's she's sticking her ass out at us. Why? Because people want that. Even though it's completely against the character, and you know that.
Even the champions are starting to lose variety. Varus and Hecarim are typical dark fantasy badasses. Varus, the guy who supposedly hates Noxus with unimaginable passion, LOOKS LIKE HE'S FROM NOXUS. The only "fun" champions to come out any more are Yordles. What happened to the Pantheons and Twisted Fates and Olafs, who are obvious pop culture charicatures, but can still be cool? The only "serious" character of late that I have fun with is Viktor, and it's because I make a charaicature out of him myself. I like pretending that he's some crazy Soviet power hungry machine man. That's not really what he is, but at least his voice allows for it. If he ever got a skin, I'm sure it'd be some evil machine death Viktor, instead of Soviet glory Viktor.
I feel like this game is losing its appeal in the same (although opposite) way Team Fortress 2 has. When TF2 started introducing new items, they were based on the class, not the character. Pyro got Pyro stuff, Medic got Medic stuff. Then it changed, and they started playing to the characters rather than the classes. The Demoman is Scottish? Let's give him a sword like Braveheart! League has the same problem now, but in reverse. Rather than playing to champion personalities, you're playing to champion archetypes. You used to make skins that exemplified champion personalities in comedic ways. Now you're looking at your champions, and instead of saying "Vlad's a funny Twilight vampire, how could we make this even more funny and cool?" you're saying "Vlad's a funny Twilight vampire. You know what would sell more copies of him? If he was a badass evil vampire lord." Which is funny, because I remember a Riot post explaining the reason for us not getting skins like Cat Girl Ezreal or Teenage Annie being that it "took them out of character and had lore conflicts." So what, exactly, about Gatekeeper Galio screams "My father was brutually murdered in front of my eyes while I couldn't do anything, and now I fight for the heavenly righteousness of Demacia"? At least Corporate Mundo and Gentlemen Cho'Gath have the excuse of being extremely obvious community jokes. What's the excuse for all the deathly skins? I'm not really seeing one past "this is what sells well." And, to be honest, I don't think it'd be that much of a problem if it wasn't for the fact that it makes up 95% of all content we get any more. I'm okay with a couple of dark and cool skins. But when you have to make every single skin like that or it cuts into your bottom line? Now your marketing is cutting into the appeal of the game.
So dark fantasy is popular, I get that, it's why out of the 4 popular MOBAs, 3 of them are dark fantasy. But now LoL is becoming dark fantasy too, when it was supposed to be the fun, cartoony version of the genre. Now all the kids who've never played MOBAs have jumped on board, and they're begging for it to look like HoN. And you know what? That's great for your business, but it's KILLING the unique feel of champions, it's KILLING the tongue-in-cheek nature of the game, and it's KILLING the lore.
As a 2 year veteran of this game I AM NOT OKAY WITH THIS.
I feel like Riot no longer values my opinion, I feel abandoned in my once varied selection of champions and skins, and I feel the surface design of this game is rapidly losing its appeal. But, I guess you guys are okay with that, since I already gave you a bunch of money for content I actually enjoyed. So I guess I don't matter any more, because there's 200 people willing to take my spot and give you money for your next hyper death killing champion or evil manly badass skin. Oh, and telling me twice that you'd get a designer to respond to my extensive thread about a champion I care very, very dearly about. That hurts just a little. Though I suppose at least acknowledging the existence is a long shot I should be happy about in this day of League mass appeal.