Originally Posted by RiotMontag

I can see where you're coming from, but I think you're missing some key spots about what we've done with skins where your logic doesn't quite hold up.

First, let me run with your McDonalds analogy a bit, because it's pretty good. We've actually done something similar by upping the quality bar of skins at an existing price. If you take a look at Soul Reaver Draven, he is really close in quality to older legendary skins: brand new model and animations and really awesome voiceover with new effects that match his aesthetic. We've been able to do this by releasing one skin rather than two, so we can put more time into it while keeping the price the same.

Second, I think your idea that limiting price increase while having unlimited quality ("You cannot up your prices, whilst claiming that you're 'pushing limits', and 'raising the bar'") isn't really realistic. However, there's a balance to that where you do get a high quality product at many different price points where the quality still increases with price. I think we hit that balance pretty well, and I'll use your McDonalds analogy again to explain why.

Let's say that McD decides that, in addition to offering fast food services at a lower price, they're also going to open up a much classier, sit-down restaurant. They'll offer a wide menu and you'll be waited on during your meal. It wouldn't make sense for them to charge the exact same price for that. Of course you're going to go to a restaurant and expect to pay more, because it's clearly better. Pulsefire Ezreal falls into that category. He's a high-class skin. We don't expect everyone to buy him -- I mean, sometimes you just want fast food -- but we do expect people looking for something that's better than most skins to think he's worth the money. This is good for McD's customers because it means that if you want something cheap but healthy, you can get it, but you can also get something better if you're willing to pay for it.

Now, let's pull back and look at all skins at all price points. You have a wide range of quality and price, but generally speaking, as that quality increases, the price increases. We like that dynamic a lot, and we're not going to mess with it. You'll always be able to get something that's cool at a variety of points, including the lower ones, but we're going to reward you with more cool if you're willing to pay more for it. It allows lots of people to get into League at lots of different price points depending on who they are and what they like. We think that's way better than having only one price point (say, $60) and only one level of quality, like most games.

So to your point, I think it's only logical that the price fluctuates at least to a certain extent with quality increase. We're going to spread the love by making new lower priced skins that are way cooler than they were before, like Soul Reaver Draven. You'll never have to worry about being priced out of League of Legends. But that shouldn't preclude us from spending more time on designing better products that are far and above the lower priced skins.

Originally Posted by Alex3omg

The fact of the matter is PFE costs the same as some video games. I'm not talkin' three dollar steam sales- It's what, $20? $30? Something like that. It's way waaay overpriced. $30 is what I'd expect to pay for an expansion pack to League of Legends, not a "theme." That's a DLC price. Skins really are overpriced, that's a fact.

Originally Posted by RiotMontag

We also will have skins at lower price points so others interested in getting high quality skins can still do so. They won't be as cool as a future PFE, but they will still be worth it for people willing to pay that lower price.

Originally Posted by RiotMontag

Price is relative to the person. Not everyone will find the same value for everything. Some people won't buy PFE because it's overpriced for them. Some people will see it as just the right price and purchase it. Both situations are fine, and we expect that. That's why he's at the price point he's at.

We also will have skins at lower price points so others interested in getting high quality skins can still do so. They won't be as cool as a future PFE, but they will still be worth it for people willing to pay that lower price.

Originally Posted by DarkRaiiin

Except for the fact that your economy is stabilized by how much gold you have. Yeah that doesn't concern the average working person.