Fun fact: men care just as much about personalities as a woman do, men cares just as much about boobs as women care about peníses.
Yeah it's harder to appeal to female players because some of you like real men, some of you like Justin Bieber like males (see: Varus, Ezreal) and some of you like bodybuilder.
Men like women who are not fat.
That's the problem with the OP. He doesn't consider a lot of sexualized males as sexualized just because they're not sexualized to him. Look at covers of all those "bodice-ripper" erotic novels middle-aged women loves reading so much. They often show Conan-like men. And trust me....while personality is important in everybody, chances are, if a woman is hot enough, personality can be thrown right out the window for most men nowadays. Some might be turned off by incredibly shallow "Legally-Blonde" type characters, but in general, an attractive figure holds a lot of weight for a lot of men in this day and age.
Also, if Justin Bieber looked like Varus, he'd be the next Marilyn Manson...parents would be burning effigies of him for "trying to corrupt their kids" and "trying to convert people to satanism"