Originally Posted by Goatbear
I'm pretty sure that CDR caps at %50. Between Brutalizer's %10 and Ionian's %15 you're already halfway there, you can very nearly pick up the other %25 just off runes and masteries.
40%, not 50%.
Originally Posted by Kaoelith
on bruisers though, you normally any of the following: frozen heart, randuin omen, shurelya's reverie, or brutillizer and sell it late game for LW
with masteries you can easily break 30% which is more than enough since 30-40% isn't noticeable unless you have some long ulti cd like karthus which most ad/bruisers don't
Actually, the difference between 30% and 40% is whether you cast a spell 6 times or 7 times. Urgot is a special case, though.
I'd say that even if Urgot was the primary AD damager, he should still invest in a Frozen Heart for his CDR. Carries want a survivability item, anyway, and frankly all those stats are nice on Urgot.