You're ad carry should almost never take heal. As part of their role they are expected to position themselves accordingly in a teamfight that they take very minimal dmg by staying back, thus meaning their heal would be ineffective because they would only get 2-3 team mates in the heal. They should never have to worry about trying to position in order to hit everyone on their team. Their job is to deal damage, not support. Taking an exhaust or ignite is much more preferable to reduce the regen or dmg on a diving champ such as warwick. If you plan on playing an aggressive bot lane your support should take heal and exhaust while your carry takes flash ignite. This does however mean that ward coverage of the river and lane gank bushes needs to be superb or the support will get entirely abused by jungle/lane ganks