Originally Posted by Panzerfaust
It's marketing, there is no such thing as 'smart marketing.' There is only what works, and what doesn't.
Smart marketing is knowing the difference for your intended audience.
But I digress.
Maybe they could just give away Annie to everyone along with a new skin: she's dressed in red and white and tibbers has reindeer antlers or is in a santa outfit. At 450 ip anyone can get her real quick so it isn't a huge loss there, and most people would consider a one time skin to be a good present.