well the smart thing to do in ranked i woudl think si pick champs that cant be easily counterpicked first...for exampel the jungler cant relaly be counterpicked for the laning phase, so i would guess thats a great choice for first pick...lots of junglers also might be able to do solo top
if you pick, say, mid lane first, and go as brand...well i tihnk lux beats brand up pretty bad, they might coutnerpick lux...kinda puts you at a tactical disadvantage picking certain lanes first. (i dunno maybe thats jsut my opinion...but when i play ap its either brand, lux, or cassiopeia...so ive been lux vs brand and ive been brand vs lux...its hard to explain exactly why lux seems to beat brand so much, but i certainly notice it)