Alright, its about time to come back to this thread. As many of you might tell from my OP, that I have difficulty expressing my ideas across clearly. I'll try to make this as clear as I can though.
As many of you noticed, people are saying things like; "Riot needs to make money." and "Stop being so cheap, just pay it.", and I really think a lot of you are missing my point.
1. The shop is too expensive for individual champions. To back this point up; I'll use the shop data compared to various other shops that provide 'bundles' of any kind. Look at newegg. When you buy parts in a combo, usually you save 5-30$ depending on how large the purchases are. Usually keeping it in the 10-20% off range. Look at amazon. If you buy the items in a group on their page, for example a bundle that would normally be 90$ individually is 80$. Bundles try to convince you to buy more with incentives, but often times, you don't need everything at once or can't afford it all at once.
I did a bit of math, and for 175$ you can buy every champion individually. Pretty ridiculous. For 60$, you can buy them all at once, and have a 15$ bonus to spend on other things in the shop. (Collectors edition comes with 10$ gift card, and bundle costs 25$ so you have to buy 30$ worth of riot points, leaving 5$ extra) (Or just use the 10$ towards the bundle and you spend 50$ with just 5$ of extra points). Awesomely cheap...for those who can afford it all at once.
You see, the 'normal price' is 175$. With the most expensive bundle option being 60$, that's 66% off. If you get right down to it, only 45$ of that is going towards champions because of the extra points will HAVE to be spent on other things, you already have all the champions. You're giving 75% off to the people who buy it all at once. In all honesty, can you say that is fair? Not everyone can spend 50$ at the moment, and that is why your game attracts all kinds of people. People can pay 0 to X amount of dollars at a time, without having to make any major purchases.
My suggestion? Don't make the bundles more expensive, they're reasonable. Make the individual prices relatively similar to the bundle. The bundle should still be cheaper, as common logic would explain.
2. What is with the pricing? Some heroes have a 450 IP price and cost 260 riot points, while others have a 1350 IP tag with once again, 260 riot points. On top of that, some champions that cost 1350 IP have a 975 price tag, while the 3150 IP heroes have a 585 riot price tag. Did you just throw the champions through a batch file that assigned random prices? It makes no sense.
3. IP prices. I know since people actually pay for the same content, asking for the IP prices to be lower seems greedy. But it isn't. Having a more balanced range of price, something around 1000-3500 instead of 450-6300, provides for a more even balance. The 'easier'*** champions can still be cheaper than the 'harder'*** champions, but you can actually see a wider variety of champions in play. As competitive gamers know, (especially with fighting games, and dota), the wider variety of characters in play, the more advanced and developed the meta game can be. Since the more expensive players get less use, their strategies won't develop as much, and the game won't be as focused to counter those strategies, narrowing the scope of the meta game. It sounds complicated, but think about it for a while, it should make sense.
***Something that really bothers me is you attach a 'difficulty' to your champions. Who's to say who is easy and who isn't? A different play style really comes differently depending on the gamer. Some people may think a tank is easy because they can take a lot of hits. Others will say a caster is easier because they can attack from a distance and avoid attacks, while being able to dish out heavy damage to keep your enemies at bay. It all depends on how they play.