Make new 3v3 map for season 3, make new items for said map.
Make Bruiser item that build out of Heart of Gold and Brutalizer.
Launch Pre Season shortly after and remove Heart of Gold.
This makes me think that the people designing the 3v3 map had no clue about season 3 changes, and that the people making season 3 changes had no idea what was going on with the 3v3 map.
If i am wrong in assuming that then i do not understand why that happened. I find it really hard now to build gp5 on AD champions, and since i played a lot of support yorick (on SR and TT to an extent) that leaves me a little lost.