Originally Posted by Rajneeshius
But they're so nice! Who would do such a thing!?
From a business perspective of being purely greedy, you have satisfaction when you finally reach 0. Therefor, the longer you aren't at 0 the more angsty you will be to get rid of it, which means you will buy more RP and keep playing.
From a brotherly/Bro perspective, Riot is filled with a bunch of humans who want to be pals/friendly with people, and that often involves pulling pranks.
*Oh yea, along with RiotAmes being summoned through searches, the longer this stays on the front page the more likely he can see it... especially with a title like that... in reality, any and all bumps (including your own) are yet another summoning style.
Have fun with that.