Well so far I've used or considered using it on Trynd, Xin Zhao, AD Sion and Vayne, team depending.
Trynd's not really considered a 'viable' champ but his greatest weakness is CC and kiting, With auto attack you gain fury with adds fury which gives crit and AD. With move speed and slow reduction you not only reduce kiting but increase your ability to dodge skill-shot CCs and such, like Anivia snowballs and on-the-fly Teemo shrooms.
Xin Zhao doesn't have a huge issue with kiting, but some characters can zone your E and harass you down before you can get in on them, once you do though you can 1v1 most champs.
Vayne is mostly for the purpose of escaping super gank-squad teams, as most ranged carries you'll be focused down unless your team is good at shielding, which pubs never are, or have good escaping ability. Vaynes silver bolts give her good atkspd scaling. Also having more movespeed means you can move in to set up that game-changing condemn while they are by a wall out of position for a small time.
AD Sion relies largely on getting to his stunned target as fast as possible to get as many hits in as he can before it ends, CDR = more stuns, movespeed = gap closing, and he already has his attack damage steroid on E.