First, if you really don't like the score you have right now and having hard time to improve it. You can create another account and start all over again. This time, save all your IPs for runes. There are two free champions you can get, Alistar and Tristana.
Second, your two rune pages are ok, but I suggest you change ap mark to flat ap or ap pen. This would work much better.
Third, if you really want to buy champions, buy 3~4 cheap champions and keep playing them until you are good with them. Cheap as under 1350IP.
Fourth, masteries are free. So, make as many as you think necessary.
Take me for example, I screwed up my first account by buying too many champions without enough rune pages to back them up. About at end of S1, I start a new account (this one) and follow the suggestions, saving IPs for runes and buy cheap champions. I only bought 4 champions at that time, Ash (450IP), Fid (1350IP), Cho(1350IP), Tryn(1350IP, another mistake T_T. he is just not my play style).
So, for the most of the S2, I only play these three champions. I sometime try out other champions when they are free. After I finished my rune pages, I start bought champions I like. Rune pages are AD range, AD melee, AP range, and AP melee.
Right now, I have about 10 champions, only three that are above 3150, Mao(one of my active champions right now), Rengar (same mistake like Tryn, I'm still working on him), and Akal (I don't play her, I just like the skin that was on sale)
Comparing the old (aka cheap) champions to the new (aka expensive) champions, they might seem underpowered and can be out played easily. They are not bad. They are just outdated and they are played though out countless games. Their strength and weakness are well known. They are still good if you know how to play them.
Hope my experience can help you out.