Runes see the most effectiveness in the early game.
what do you need for your early game as Olaf?
I can't tell you how to play the game. Everyone has a different playstyle.
Typically, you want to be tanky, so Armor seals, MR glyphs aren't bad.
You deal true damage, so the need for Armor pen isn't a top priority. Flat Attack damage marks can help you last hit better.
As a melee, you run up to people, Movespeed quints are nice, Flat HP is nice, and Flat AD is nice, And anything that helps you in any way is nice.
I like to spam, so vs another AD top, I'd run CDR glyphs.
Against a AP top, Consider HP/ lv seals.
Everything is situational.