IMO Urgot is a really badass champ,but when i play him my damage is not as supreme as that of other urgot players(even if there are only a handful of those),allthough they dont have any other items then I have.
I usualy go for Dorans Ring at the beginning,afterwards Brutalizer and oc Mercs.Afterwards its trinity force and then Black Cleaver.
EDIT:And usualy i have Mregen/5 per level seals and quints;Armor pen Marks and CD per lvl Glyphs.
I skill 11/0/19
Never had a game that lasts longer.
So how do you build Urgot?