Originally Posted by KarrieBear
We learned our lesson from those other things we announced too early. We DO have a deadline, but we're not saying what it is because it's a lose-lose for us if we hit it or miss it.
It's win-lose based on if you hit or miss it unless the target date does not fall under the reasonable definition of "soon".
Dominion to be released on 9/12/11.
Hit the date. Win.
Miss the date Lose.
Dominion to be released on 12/25/11.
So unless the date is not actually within a couple weeks of PAX you have a win-lose. If it's beyond that you already lost because it has been stated that it will be soon after Pax.
This is a chance to gain back some credibility when Riot gives target dates rather than saying "We have no credibility so we don't want to keep fueling that fire." You are accepting no credibility rather than trying to change the perception to a more favourable one.