I disagree. Everyone was told what the rewards were.. they had months of time to grind out whatever they wanted to achieve.
I had 2 accounts just below real gold then they changed that to platinum, I didn't earn my gold much like people here didn't earn their bronze or silver.. And they were TOLD that the threshold was 1520 for gold.. which is extremely low as is.
Basically, this is a PvP game, its all about achieving (while having fun), and it isn't about catering to those who didn't prove their worth.... IF you want that play WoW.