I am teaching them basically. Not everyone owns every champion or are to afraid to play them for them being bad. So I am doing that for them. Basically in a nutshell I play the champion to death in EVERY possible way I can think of. bot, top, support, carry, tanky derp, ap blow out. Lot's of different builds and situations then put a breakdown of them in form of video+blog. The champion i play is chosen by the community.
We see alot of op's already played so thats why they arent in the first week of choosing. The next batch of choosing, two weeks from now, is then chosen for this same treatment. If the community wants an op they get an op.