The sales are probably decided on what champions and skins are in demand, if some one wants a champion or skin, they wont put it on sale, as the want is high so they get more sales, while if the champion/ skin is unloved they put it on sale to encourage the consumers to buy it. Makes sence if you think about it economically.
And with 34 millions player i dont think they give a **** about trying to please everybody, but that is aside the point in my opinion
League of Legends Community
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Chris DeAngela
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