A 2 million dollar prize pool generates a lot of publicity, interest, and viewers, and a free-to-play business model opens your game to a huge potential audience, yet none of these things can apparently make your company professional.
Things a professional company with any real interest in furthering e-sports would do:
-Start broadcast on time, or if a delay is necessary, put a face onto the stream to explain it and update your audience on when it will start.
-Follow e-sports standards for soundproof booths in conjunction with noise-cancelling headsets, and, it seems too obvious to say, but prevent any line of sight from the players to any stream screens.
-Run the game server locally so there is no absolutely no potential for any connectivity problems with the game itself
-Ensure a reliable outside connection with an appropriate level of redundancy (ideally two levels) to make every effort to maintain the stream to the outside world despite any foreseeable or unforeseeable problems (hardware failure, bandwidth strain, DDoS, etc).
-This last one is more of an opinion than an undeniable fact, but obtain real casters. Phreak and Rivington are a couple of nice guys, I'm sure, but they are terrible e-sports personalities, and light-years away from being professional.
This is my first and probably last forum post, and I doubt anyone will read it, but it just shocked me how little this forum community apparently noticed or cared about how terribly Riot embarrassed itself with this past weekend's display.
Edit: Also a professional company would probably license more than a 42 second loop of dubstep to fill the entire role of "music" for their broadcast.