I picked one up for my brother the other day because I noticed it in Best Buy. Not the best deal in the world but as a new player he was happy about it.
It may not seem like much to us folks who have been playing for a long time but it's definitely cool to start with one of these packs, there's a decent champion variety and between the boost and the saved IP in simply finding what kinds of champions you like it speeds the initiation process up. It would be cool if it was made a little more optimal price-wise but it isn't a bad buy if you have a friend who is new to or interested in the game.
I do think the XP and IP boosts should be adjusted though. 7 day XP boost and 1 day IP boost puts new players at a big disadvantage, they'll be level 10 before they buy a non-450 champion they like.