Keep in mind, the investors of this game wouldn't exist, or the game wouldn't exist if there was no profits. And now with its growing popularity, and with future releases like Dota2, and Diablo 3 coming out, they want people to want to spend money on this game. If people aren't spending there hard earned money (or time)*** they are essentially building an insurance of customers, because whos just gonna walk from a game they have invested alot of time and money on. And just wait to see what changes happen around the time of such releases. Just to see what they do to compete. They have no competition other then HON right now really, so why bother trying to hard right now anyways? Let them burn our wallets and time, we obviously have no lives anyways, or we wouldn't be here making graphs and ****, lol